Designer's hand at scale

As designers, our end deliverable is often rooted in mass production or global deployment. Implementation occurs at a scale larger than we can achieve on our own. In an increasingly digital world where the designer’s hand is harder and harder to distinguish in the final result, we wondered if we could retain and amplify that element of artistic, human finesse.

To reflect on this perspective, we started with a piece of work that’s sole concept, worth, and intent lies in the fact that it was made by hand. We used tools and techniques that are inherently inhuman: code, algorithmic design, and automated machinery, to scale up the artwork. Finally, we reintroduced the human element to form a massive workforce to install the piece.